Social marketing : influencing behaviors for good

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フォーマット:

図書

責任表示:

Philip Kotler, Nancy R. Lee

言語:

英語

出版情報:

Thousand Oaks, Calif. : Sage Publications, c2008

形態:

xii, 444 p. : ill. ; 24 cm

著者名:

書誌ID:

BA84460608

ISBN:

9781412956475 [1412956471] (: pbk)

子書誌情報

所蔵情報

詳細

主題:	Behavior modification; Social marketing
分類・件名:	LCC : HF5414 DC22 : 658.8 LCSH : Social marketing LCSH : Behavior modification
LCCN:	2007039239
注記:	Includes bibliographical references (p. 403-427) and indexes

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3 図書 Marketing for nonprofit organizations Kotler, Philip, 1931- Prentice-Hall	9 図書 Marketing management : analysis, planning, implementation and control Kotler, Philip, 1931- Prentice Hall International, c1997
4 図書 The Prentice-Hall series in marketing Kotler, Philip, 1931- Prentice-Hall	10 図書 Marketing management : analysis, planning, implementation, and control Kotler, Philip, 1931- Prentice-Hall International
5 図書 Principles of marketing Kotler, Philip, 1931-, Armstrong, Gary Prentice Hall International	11 図書 Marketing management Kotler, Philip, 1931-, Keller, Kevin Lane, 1956- Pearson Prentice Hall
6 図書 Marketing : an introduction Armstrong, Gary, Kotler, Philip, 1931- Pearson	12 図書 Marketing management and strategy = formerly Readings in marketing management : a reader Kotler, Philip, 1931-, Cox, Keith Kohn., 1931- Prentice-Hall