Marketing channels

QRコード(所蔵情報)

フォーマット:

図書

責任表示:

Louis W. Stern, Adel I. El-Ansary.

出版情報:

Englewood Cliffs, N.J. : Prentice-Hall, c1977.

形態:

xiii, 590 p. : ill. ; 24 cm.

著者名:

シリーズ名:

Prentice-Hall international series in management ;

書誌ID:

KB10055554

子書誌情報

所蔵情報

詳細

主題:	市場調査．市場予測
LCCN:	76023417
注記:	Includes bibliographical references and indexes.

内容目次情報

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1 図書 Marketing channels; structure and strategy Lewis, Edwin Henderson McGraw-Hill	7 図書 World marketing; a multinational approach Ryans, John K, Baker, James Calvin, 1935- Wiley
2 図書 The marketing channel : a conceptual viewpoint Mallen, Bruce E. Wiley	8 図書 Marketing management and information; a new case approach Newman, Joseph W. R. D. Irwin
3 図書 Marketing channels and institutions : selected readings Walker, Bruce J., Haynes, Joel B. Grid	9 図書 Basic marketing : concepts, environment and decisions Cundiff, Edward W., Still, Richard Ralph, 1921- Prentice-Hall
4 図書 Basis for marketing decision through controlled motivation research Cheskin, Louis, 1907- Liveright	10 図書 Applications of the sciences in marketing management Bass, Frank Myron, 1926-, King, Charles W, Pessemier, Edgar A., 1922-, Krannert Graduate School of Industrial … Wiley
5 図書 Strategic marketing cases and applications Cravens, David W., Lamb, Charles W. R. D. Irwin	11 図書 Marketing management; cases from the emerging countries Boyd, Harper W., Stanford University. International Center for the Advancement of Management Education Addison-Wesley
6 図書 Marketing in a competitive economy Rodger, Leslie W. Hutchinson	12 図書 Marketing Beckman, Theodore N., 1894-1973, Davidson, William R., Maynard, Harold Howard, 1889-1957 Ronald Press Co.