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1.

図書
図書
1. The measurement of advertising effects; a study of representative commodities showing public familiarity with names and brands
by George Burton Hotchkiss ... and Richard B. Franken ... sponsored by the International advertising association.
出版情報: New York : Harper & brothers
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2.

図書
図書
2. Marketing, sales promotion, and advertising. 7th ed.
{by} Carroll A. Nolan and Roman F. Warmke.
出版情報: Cincinnati : South-Western Pub. Co., {1965}
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3.

図書
図書
3. Honesty and competition; false-advertising law and policy under FTC administration. {1st ed.
{by} George J. Alexander.
出版情報: Syracuse, N.Y. : Syracuse University Press, {1967}
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4.

図書
図書
4. The corporation and the arts
{by} Richard Eells.
出版情報: New York : Macmillan, {1967}
シリーズ名: Studies of the modern corporation ;
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5.

図書
図書
5. Advertising copywriting. 2d ed.
{by} Philip Ward Burton {and} G. Bowman Kreer. Foreword by Leo Burnett.
出版情報: Englewood Cliffs, N.J. : Prentice-Hall
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6.

図書
図書
6. The history of an advertising agency: N. W. Ayer & Son at work, 1869-1949. Rev. ed.
Hower, Ralph Merle, 1903-
出版情報: Cambridge, Mass. : Harvard University Press
シリーズ名: Harvard studies in business history ; 5
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7.

図書
図書
7. Measuring advertising effectiveness; selected readings
Edited for the American Marketing Association by John J. Wheatley.
出版情報: Homewood, Ill. : R. D. Irwin
シリーズ名: American Marketing Association. AMA reprint series ;
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8.

図書
図書
8. Successful advertising management
Obermeyer, Henry
出版情報: New York : McGraw-Hill, {1969}
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9.

図書
図書
9. Modern institutional advertising : including corporate, corporate image association, service, and all other major forms of non-product advertising
Flanagan, George Alexander
出版情報: New York : McGraw-Hill Book Co., 1967
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10.

図書
図書
10. The economic implications of advertising
{by} O. J. Firestone. Commissioned by the Institute of Canadian Advertising.
出版情報: London : Methuen
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