Psychology in media strategy : proceedings of a symposium sponsored by the Media Research Committee of the American Marketing Association

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図書

責任表示:

Bogart, Leo ; Bauer, Raymond Augustine, 1916- ; American Marketing Association. Media Research Committee

出版情報:

Chicago : American Marketing Association, {1966}

形態:

104 p. facsim. 23 cm.

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書誌ID:

KB10023984

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1 図書 Psychology in media strategy Bogart, Leo American Marketing Association	7 雑誌 Journal of marketing research : JMR American Marketing Association American Marketing Association
2 図書 American business & public policy : the politics of foreign trade Bauer, Raymond Augustine, 1916-, Pool, Ithiel de Sola, 1917-, Dexter, Lewis Anthony Aldine-Atherton	8 図書 Motivation Research in
3 図書 Motivation research in advertising and marketing Smith, George Horsley McGraw-Hill	9 図書 Readings in advertising and promotion strategy Barban, Arnold M, Sandage, C. H. (Charles Harold), 1902- R. D. Irwin
4 図書 Corporate social responsiveness : the modern dilemna Ackerman, Robert W. (Robert Wallace), Bauer, Raymond Augustine, 1916- Reston Pub. Co.	10 図書 Marketing, sales promotion, and advertising Nolan, Carroll Anthony, 1906-, Warmke, Roman F., Rowse, Edward James South-Western Pub. Co.
5 図書ソ連の九つの顔 Bauer, Raymond Augustine, 1916-, 亀井, 貫一郎(1892-) 時事通信社	11 図書 Advertising: mass communication in marketing Kirkpatrick, Charles Atkinson Houghton Mifflin
6 図書ソヴェトの市民 : 全体主義社会における日常生活 Inkeles, Alex, 1920-, Bauer, Raymond Augustine, 1916-, 生田, 正輝(1923-) 慶應義塾大学法学研究会, 1963.9	12 図書 Advertising; its role in modern marketing Dunn, S. Watson (Samuel Watson), 1918- Holt, Rinehart & Winston