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1.

図書
図書
1. An econometric approach to a marketing decision model
{by} Ronald E. Frank and William F. Massy.
出版情報: Cambridge, Mass. : MIT Press, {1971}
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2.

図書
図書
2. Purchasing behavior and personal attributes
by William F. Massy, Ronald E. Frank {and} Thomas Lodahl.
出版情報: Philadelphia : University of Pennsylvania Press, {1968}
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3.

図書
図書
3. A Manager's guide to marketing research : survey of recent developments
Green, Paul E. ; Frank, Ronald Edward, 1933-
出版情報: New York : Wiley, ｛1967｝
シリーズ名: Manager's Guide series ;
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