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Marketing management and strategy = formerly Readings in marketing management : a reader. Rev. ed.
- フォーマット:
- 図書
- 責任表示:
- Kotler, Philip, 1931- ; Cox, Keith Kohn., 1931-
- 出版情報:
- Englewood Cliffs, N.J. : Prentice-Hall
- 形態:
- xii, 432 p.
- 著者名:
- 書誌ID:
- KB10099778
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