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New ideas for successful marketing : proceedings of the 1966 world congress, June 13-15, The Palmer House, Chicago, Illinois
- フォーマット:
- 図書
- 責任表示:
- edited by John S. Wright and Jac L. Goldstucker.
- 出版情報:
- Chicago : American Marketing Association, c1966.
- 形態:
- xxxii, 786, S-169 p. : ill. ; 23 cm.
- 著者名:
- 書誌ID:
- KB10056895
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