Television advertising that works : an analysis of commercials from effective campaigns

QRコード(所蔵情報)

フォーマット:

図書

責任表示:

Stephen W. Marshall and Marilyn S. Roberts

言語:

英語

出版情報:

Amherst : Cambria Press, c2008

形態:

xxii, 170 p. : ill. ; 23 cm

著者名:

書誌ID:

KB80012206

ISBN:

9781604975130 [160497513X]

子書誌情報

所蔵情報

詳細

主題:	Advertising--Research; Television advertising--Research
分類・件名:	LCC : HF6146.T42 DC22 : 659.1/43 LCSH : Television advertising -- Research LCSH : Advertising -- Research
LCCN:	2008012210
注記:	Includes bibliographical references (p. [151]-166) and index

内容目次情報

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1 図書 The television commercial : how to create and produce effective TV advertising McMahan, Harry Wayne Hastings House Publishers	7 図書 Effective advertising copy De Voe, Merrill, 1915- Macmillan
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3 図書 Edited for television : CNN, ABC, and the 1992 presidential campaign Kerbel, Mattew Robert, 1958- Westview Press	9 図書 Politics and social equality : a comparative analysis Jackman, Robert W., 1946- Wiley
4 図書 Creative advertising : ideas and techniques from the world's best campaigns Pricken, Mario Thames & Hudson	10 図書 The Presidential campaign : an essay Hess, Stephen Brookings Institution
5 図書 Effective managerial communication Rasberry, Robert W., Lemoine, Laura Fletcher Kent Pub. Co.	11 図書 Running lean : iterate from plan A to a plan that works Maurya, Ash O'Reilly
6 図書 Human error in medicine Bogner, Marilyn Sue L. Erlbaum Associates	12 図書 Cases in advertising and communications management Greyser, Stephen A. Prentice-Hall