Marketing management

QRコード(所蔵情報)

フォーマット:

図書

責任表示:

Boyd, Harper W. ; Massy, William F.

出版情報:

New York : Harcourt Brace Jovanovich

形態:

xii, 618 p.

著者名:

シリーズ名:

The Harbrace series in business and economics ;

書誌ID:

KB10099788

子書誌情報

所蔵情報

詳細

主題:	経済--企業．経営--経営管理

内容目次情報

ブックレビュー

1

2

3

4

5

6

7

8

9

10

11

12

1 図書 Marketing management casebook Boyd, Harper W., Davis, Robert Tyrrell R. D. Irwin	7 図書 Management Glueck, William F. Dryden Press
2 図書 Marketing management casebook Davis, Robert Tyrrell, Boyd, Harper W., Webster, Frederick E., Boyd, Harper W. comp R. D. Irwin	8 図書 Market segmentation Frank, Ronald Edward, 1933-, Massy, William F., Wind, Yoram Prentice-Hall
3 図書 Marketing research : text and cases Boyd, Harper W., Westfall, Ralph L., Stasch, Stanley F. R. D. Irwin	9 図書 Marketing management : strategies and programs Guiltian, Joseph P., Paul, Gordon W. McGraw-Hill
4 図書 Marketing research : text and cases Boyd, Harper W., Westfall, Ralph L. R. D. Irwin	10 図書 Marketing management : strategies and programs Guiltian, Joseph P., Paul, Gordon W. McGraw-Hill
5 図書 Quantitative techniques in marketing analysis : a book of readings Frank, Ronald Edward, 1933-, Kuehn, Alfred A., Massy, William F. R. D. Irwin	11 図書 Readings in sales management Boyd, Harper W., Davis, Robert Tyrrell R. D. Irwin
6 図書 Marketing management; cases from the emerging countries Boyd, Harper W., Stanford University. International Center for the Advancement of Management Education Addison-Wesley	12 図書 An econometric approach to a marketing decision model Frank, Ronald Edward, 1933-, Massy, William F. MIT Press