Marketing in the public sector : a roadmap for improved performance

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フォーマット:

図書

責任表示:

Philip Kotler, Nancy Lee

言語:

英語

出版情報:

Upper Saddle River, N.J : Person Education, c2007

形態:

xv, 332 p. : ill ; 24 cm

著者名:

書誌ID:

KB80014039

ISBN:

9780137060863 [0137060866] (pbk)

子書誌情報

所蔵情報

詳細

主題:	官業．公企業
注記:	ncludes bibliographical references (p. 291-308) and index

内容目次情報

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1 図書 Social marketing : influencing behaviors for good Kotler, Philip, 1931-, Lee, Nancy, 1932- Sage Publications	7 図書 Marketing : an introduction Kotler, Philip, 1931-, Armstrong, Gary Prentice Hall International
2 図書ソーシャル・マーケティング : 貧困に克つ7つの視点と10の戦略的取り組み Kotler, Philip, 1931-, Lee, Nancy, 1932-, 塚本, 一郎丸善	8 図書 The Prentice-Hall international series in marketing Kotler, Philip, 1931- Prentice-Hall International
3 図書 Marketing for nonprofit organizations Kotler, Philip, 1931- Prentice-Hall	9 図書 Marketing management : analysis, planning, implementation and control Kotler, Philip, 1931- Prentice Hall International, c1997
4 図書 The Prentice-Hall series in marketing Kotler, Philip, 1931- Prentice-Hall	10 図書 Marketing management : analysis, planning, implementation, and control Kotler, Philip, 1931- Prentice-Hall International
5 図書 Principles of marketing Kotler, Philip, 1931-, Armstrong, Gary Prentice Hall International	11 図書 Marketing management Kotler, Philip, 1931-, Keller, Kevin Lane, 1956- Pearson Prentice Hall
6 図書 Marketing : an introduction Armstrong, Gary, Kotler, Philip, 1931- Pearson	12 図書 Marketing management and strategy = formerly Readings in marketing management : a reader Kotler, Philip, 1931-, Cox, Keith Kohn., 1931- Prentice-Hall