Marketing : an introduction

QRコード(所蔵情報)

フォーマット:

図書

責任表示:

Gary Armstrong, Philip Kotler

言語:

英語

出版情報:

Boston, Mass. ; Tokyo : Pearson, c2011

形態:

644 p. : col. ill. ; 28 cm

著者名:

書誌ID:

BB03195224

ISBN:

9780135094860 [0135094860]

子書誌情報

所蔵情報

詳細

主題:	Marketing
分類・件名:	LCSH : Marketing
注記:	Includes bibliographical references (p. 597-616) and indexes

内容目次情報

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1 図書 Marketing : an introduction Kotler, Philip, 1931-, Armstrong, Gary Prentice Hall International	7 図書 Marketing management : analysis, planning, implementation, and control Kotler, Philip, 1931- Prentice-Hall International
2 図書 Principles of marketing Kotler, Philip, 1931-, Armstrong, Gary Prentice Hall International	8 図書 Marketing management Kotler, Philip, 1931-, Keller, Kevin Lane, 1956- Pearson Prentice Hall
3 図書 Marketing for nonprofit organizations Kotler, Philip, 1931- Prentice-Hall	9 図書 Marketing management and strategy = formerly Readings in marketing management : a reader Kotler, Philip, 1931-, Cox, Keith Kohn., 1931- Prentice-Hall
4 図書 Marketing management : analysis, planning, implementation and control Kotler, Philip, 1931- Prentice Hall International, c1997	10 図書 Strategic marketing for nonprofit organizations Andreasen, Alan R., 1934-, Kotler, Philip, 1931- Pearson/Prentice Hall
5 図書 The Prentice-Hall series in marketing Kotler, Philip, 1931- Prentice-Hall	11 図書 Social marketing : influencing behaviors for good Kotler, Philip, 1931-, Lee, Nancy, 1932- Sage Publications
6 図書 The Prentice-Hall international series in marketing Kotler, Philip, 1931- Prentice-Hall International	12 図書マーケティング原理 : 戦略的行動の基本と実践 Kotler, Philip, 1931-, Armstrong, Gary, 和田, 充夫(1944-), 青井, 倫一ダイヤモンド社