The fundamentals of advertising

QRコード(所蔵情報)

フォーマット:

図書

責任表示:

John Wilmshurst and Adrian Mackay

言語:

英語

出版情報:

Oxford : Routledge, Taylor & Francis Group, 2011, c1999

形態:

xi, 384 p., [8] p. of plates : ill., ports ; 24 cm

著者名:

書誌ID:

KB80014504

ISBN:

9780750615624 [0750615621]

子書誌情報

所蔵情報

詳細

主題:	Advertising
分類・件名:	LCC : HF5821 DDC : 659.1 LCSH : Advertising
LCCN:	99037884
注記:	Includes bibliographical references and index "Published in association with the ISBA"

内容目次情報

ブックレビュー

1

2

3

4

5

6

7

8

9

10

11

12

1 図書 Library of advertising Johnson, A. P. (Axel Petrus), 1878- Edition Synapse	7 図書 Advertising Wright, John Sherman, 1920-, Warner, Daniel S. McGraw-Hill
2 図書 Scientific advertising Hopkins, Claude C., 1866-1932 Crown	8 図書 Guerrilla marketing : easy and inexpensive strategies for making big profits from your small business Levinson, Jay Conrad, Levinson, Jeannie, Levinson, Amy Houghton Mifflin
3 図書 Advertising in modern and postmodern times Odih, Pamela Sage	9 図書 Advertising management Aaker, David A., Myers, John G. Prentice-Hall
4 図書 Persuasive signs : The semiotics of advertising Beasley, Ron, Danesi, Marcel, 1946- Mouton de Gruyter	10 図書 Study skills for academic writing : teacher's book Trzeciak, John, Mackay, S.E. Prentice-Hall
5 図書 Advertising, values and social change : a sociological analysis Polesana, Maria Angela Cambridge Scholars Publishing	11 図書 Profitable small-budget advertising Perry, John Business Pub.
6 図書 Creative advertising : ideas and techniques from the world's best campaigns Pricken, Mario Thames & Hudson	12 図書 The industrial supervisor. Part one: Fulfilling his role in industry Fraser, John Munro, Bridges, John Mackay Business Publications