The psychology of advertising

QRコード(所蔵情報)

フォーマット:

図書

責任表示:

Bob M. Fennis and Wolfgang Stroebe

言語:

英語

出版情報:

Hove : Psychology Press, 2010

形態:

xi, 331 p. : ill. ; 26 cm

著者名:

書誌ID:

BB02317257

ISBN:

9780415442732 [0415442737] (: hbk)

子書誌情報

所蔵情報

詳細

主題:	Advertising--Psychological aspects; Consumers--Attitudes
分類・件名:	LCC : HF5822 DC22 : 659.101/9 LCSH : Advertising -- Psychological aspects LCSH : Consumers -- Attitudes
注記:	Includes bibliographical references (p. 271-301) and indexes

内容目次情報

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2 図書 European review of social psychology. Stroebe, Wolfgang, Hewstone, Miles Wiley	8 図書 Foundations of Psychology. Boring, Edwin Garrigues, 1886-1968 Wiley
3 図書 Advertising and psychology Gill, Leslie E Hutchinson	9 図書 Psychology and social problems Argyle, Michael Methuen
4 図書 Work, consumerism and the new poor Bauman, Zygmunt Open University Press	10 図書 Social psychology Argyle, Michael, 1925-, Colman, Andrew M. Longman
5 図書 Gestalt psychology Köhler, Wolfgang, 1887-1967 H. Liveright	11 図書 Applied industrial/organizational psychology Aamodt, Michael G. Brooks/Cole-Wadsworth
6 図書 This is our house Rosen, Michael, 1946-, Graham, Bob Walker books	12 図書 The psychology of interpersonal behaviour Argyle, Michael, 1925- Penguin