Motivation and market behavior

QRコード(所蔵情報)

フォーマット:

図書

責任表示:

edited by Robert Ferber and Hugh G. Wales ; prepared under the sponsorship of the American Marketing Association

言語:

英語

出版情報:

Homewood, Ill. : R.D. Irwin, 1958

形態:

xii, 437 p. : ill. ; 24 cm

著者名:

書誌ID:

BA05487664

子書誌情報

所蔵情報

詳細

主題:	商業--マーケティング
注記:	Bibliography: p. 403-429 Includes index

内容目次情報

ブックレビュー

1

2

3

4

5

6

7

8

9

10

11

12

1 図書 Motivation and market behavior Ferber, Robert, 1922-, Wales, Hugh G. Arno Press	7 図書 Patterns of market behavior Brennan, Michael Joseph, 1928-, Taft, Philip, 1902- Brown University Press
2 図書 Marketing principles and market action Lynn, Robert Athan, 1930- McGraw-Hill	8 図書 Consumer behavior : implications for marketing strategy. Hawkings, Del I., Best, Roger J., Coney, Kenneth A. Business Publications
3 図書 Social issues of marketing in the American economy Furuhashi, Y. Hugh, McCarthy, E. Jerome (Edmund Jerome) Grid	9 図書 Consumer behavior : implications for marketing strategy. Hawkings, Del I., Best, Roger J., Coney, Kenneth A. Business Publications
4 図書 Handbook of marketing research Ferber, Robert, 1922- McGraw-Hill	10 図書 Marketing in a changing environment Holloway, Robert J., Hancock, Robert Spencer Wiley
5 図書 Statistical techniques in market research Ferber, Robert, 1922- McGraw-Hill Book Co.	11 図書 Marketing behavior and executive action : a functionalist approach to marketing theory Alderson, Wroe R. D. Irwin
6 図書 Outlines of marketing Agnew, Hugh E. McGraw-Hill	12 図書 Marketing : selected case problems Terry, George Robert Prentice-Hall