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1.
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{by} Ralph E. Mason {and} Patricia Mink Rath. Problems and projects by Herbert L. Ross. Consultants: Mary V. Marks and Peter G. Haines.
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2.
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Iochi, Ryotaro, 1908- ; Hitotsubashi University. Institute of Economic Research
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3.
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Brennan, Michael Joseph, 1928- ; Taft, Philip, 1902-
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4.
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{by} W. T. Tucker.
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5.
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by H.S. Houthakker and Lester D. Taylor.
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6.
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Kotler, Philip
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7.
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edited by Reed Moyer and Stanley C. Hollander.
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8.
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{by} Arnold E. Amstutz.
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9.
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Crane, Edgar
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10.
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{by} Edwin H. Lewis.
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11.
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{by} Parker M. Holmes.
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12.
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edited by Jerome B. Kernan and Montrose S. Sommers.
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13.
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{by} Victor J. Cook and Thomas F. Schutte.
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14.
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Ryans, John K ; Baker, James Calvin, 1935-
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15.
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{by} Daniel S. Warner. Illustrated by Irwin Caplan.
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16.
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{by} Karl A. Elling.
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17.
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{by} Rom J. Markin.
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18.
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edited by C. Robert Patty {and} Harvey L. Vredenburg.
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19.
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Edited for the American Marketing Association by Robert J. Lavidge and Robert J. Holloway.
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20.
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Sommers, Montrose S ; Kernan, Jerome B ; Texas. University. Dept. of Marketing Administration
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21.
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{by} Jerry E. Drake {and} Frank I. Millar. With chapters on behavioral science by A. Q. Sartain.
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22.
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{by} Robert A. Lynn.
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23.
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{by} Wroe Alderson {and} Michael H. Halbert.
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24.
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by William F. Massy, Ronald E. Frank {and} Thomas Lodahl.
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25.
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Howard, John A.
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26.
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Stanton, William J
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27.
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Howard, John A.
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28.
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John Milton Hess, Philip R. Cateora
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29.
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{by} Cyril S. Belshaw.
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30.
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by Ralph S. Alexander and Thomas L. Berg.
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31.
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Alderson, Wroe ; Green, Paul E.
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32.
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Editors: Wroe Alderson {and} Stanley J. Shapiro.
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33.
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{by} Edward C. Bursk {and} Stephen A. Greyser.
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34.
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Alderson, Wroe
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35.
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Cox, Reavis, 1900-
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36.
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Barksdale, Hiram C.
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37.
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Bartels, Robert, 1913-
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38.
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edited by Philip R. Cateora {and} Lee Richardson.
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39.
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Carson, David, 1914-
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40.
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{by} David J. Luck {and} Arthur E. Prell.
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41.
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David Leighton
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42.
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{by} John A. Howard.
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43.
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{by} William F. O'Dell.
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44.
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{by} Martin L. Bell.
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45.
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edited by Frank M. Bass {and others}
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46.
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McCarthy, E. Jerome (Edmund Jerome)
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47.
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Kelley, Eugene J.
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48.
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Phillips, Charles Franklin, 1910- ; Duncan, Delbert J
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49.
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Theodore N. Beckman, William R. Davidson ; with the assistance of James E. Engel.
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50.
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Mallen, Bruce E.
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