Market segmentation

QRコード(所蔵情報)

フォーマット:

図書

責任表示:

Frank, Ronald Edward, 1933- ; Massy, William F. ; Wind, Yoram

出版情報:

Englewood Cliffs, N.J. : Prentice-Hall

形態:

xii, 292 p.

著者名:

シリーズ名:

Prentice-Hall international series in management ;

書誌ID:

KB10099955

子書誌情報

所蔵情報

詳細

主題:	経済--企業．経営--経営管理

内容目次情報

ブックレビュー

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1 図書 Quantitative techniques in marketing analysis : a book of readings Frank, Ronald Edward, 1933-, Kuehn, Alfred A., Massy, William F. R. D. Irwin	7 図書 Business policy : strategy formation and management action Glueck, William F. McGraw-Hill
2 図書 An econometric approach to a marketing decision model Frank, Ronald Edward, 1933-, Massy, William F. MIT Press	8 図書 Introduction to business : a contemporary view Reinecke, John A., 1931-, Schoell, William F. Allyn and Bacon
3 図書 Purchasing behavior and personal attributes Massy, William F., Frank, Ronald Edward, 1933-, Lodahl, Thomas University of Pennsylvania Press	9 図書 Strategies in business communications Christen, William, Stoll, Richard, Goodsell, Karen F Prentice-Hall
4 図書 Marketing management Boyd, Harper W., Massy, William F. Harcourt Brace Jovanovich	10 図書 Henry V Shakespeare, William, 1564-1616, Fletcher, Ronald F. W. (Ronald Frank William) Clarendon Press
5 図書 A Manager's guide to marketing research : survey of recent developments Green, Paul E., Frank, Ronald Edward, 1933- Wiley	11 図書 The making of scientific management Urwick, Lyndall F. (Lyndall Fownes), 1891-1983, Brech, Edward Franz Leopold Thoemmes
6 図書 Management Glueck, William F. Dryden Press	12 図書 The making of scientific management Urwick, Lyndall F. (Lyndall Fownes), 1891-1983, Brech, Edward Franz Leopold Thoemmes