Marketing strategy and competitive positioning

QRコード(所蔵情報)

フォーマット:

図書

責任表示:

Graham J. Hooley, Nigel F. Piercy, Brigitte Nicoulaud

言語:

英語

出版情報:

Harlow, England ; London : FT Prentice Hall, 2008

形態:

xviii, 614 p. : ill. ; 25 cm

著者名:

書誌ID:

BA87080625

ISBN:

9780273706977 [0273706977] (: pbk)

子書誌情報

所蔵情報

詳細

主題:	Marketing--Management; Target marketing
分類・件名:	LCC : HF5415.127 DC22 : 658.8/02 LCSH : Target marketing LCSH : Marketing -- Management
LCCN:	2007041193
注記:	Includes bibliographical references (p. 572-598) and index

内容目次情報

ブックレビュー

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1 図書 Strategic marketing Cravens, David W., Piercy, Nigel F. McGraw-Hill]	7 図書 Marketing management : analysis, planning, implementation and control Kotler, Philip, 1931- Prentice Hall International, c1997
2 図書 Basic marketing : a marketing strategy planning approach Perreault, William D., Cannon, Joseph P., McCarthy, E. Jerome (Edmund Jerome) McGraw-Hill/Irwin	8 図書 Marketing management : analysis, planning, implementation, and control Kotler, Philip, 1931- Prentice-Hall International
3 図書 Marketing budgeting Piercy, Nigel Croom Helm	9 図書 Economics and management of competitive strategy Spulber, Daniel F. World Scientific
4 図書 Marketing management Kotler, Philip, 1931-, Keller, Kevin Lane, 1956- Pearson Prentice Hall	10 図書 Executive development : a strategy for corporate competitiveness Bolt, James F. Harper & Row
5 図書 Modern marketing strategy Bursk, Edward Collins, 1907-, Chapman, John F. Harvard University Press	11 図書 Marketing channels : systems and strategies Sims, J. Taylor, 1939-, Foster, John Robert, Woodside, Arch G. Harper & Row
6 図書 Objectives and standards of performance in marketing management Miller, Ernest Charles, 1925- American Management Association	12 図書 International marketing Cateora, Philip R., Gilly, Mary C., Graham, John L. McGraw-Hill Irwin