Quantitative techniques in marketing analysis : a book of readings

QRコード(所蔵情報)

フォーマット:

図書

責任表示:

Frank, Ronald Edward, 1933- ; Kuehn, Alfred A. ; Massy, William F.

出版情報:

Homewood, Ill. : R. D. Irwin

形態:

xvi, 556 p.

著者名:

シリーズ名:

Irwin series in quantitative analysis for business ;

書誌ID:

KB10145525

子書誌情報

所蔵情報

詳細

主題:	経済--企業．経営--経営管理

内容目次情報

ブックレビュー

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1 図書 An econometric approach to a marketing decision model Frank, Ronald Edward, 1933-, Massy, William F. MIT Press	7 図書 A Manager's guide to marketing research : survey of recent developments Green, Paul E., Frank, Ronald Edward, 1933- Wiley
2 図書 Market segmentation Frank, Ronald Edward, 1933-, Massy, William F., Wind, Yoram Prentice-Hall	8 図書 Quantitative analysis for marketing management King, William Richard, 1938- McGraw-Hill
3 図書 Purchasing behavior and personal attributes Massy, William F., Frank, Ronald Edward, 1933-, Lodahl, Thomas University of Pennsylvania Press	9 図書 Marketing management; a quantitative approach Charvat, Frank J., 1916-, Whitman, William Tate, 1909- D. C. Heath
4 図書 Marketing management Boyd, Harper W., Massy, William F. Harcourt Brace Jovanovich	10 図書 Marketing simulation : analysis for decision makeing. Brobst, Bob, Bush, Ronald F. Harper & Row
5 図書 Quantitative analysis for business Vazsonyi, Andrew, Spirer, Herbert F. Prentice-Hall	11 図書 Marketing simulation : analysis for decision makeing. Brobst, Bob, Bush, Ronald F. Harper & Row
6 図書 Current readings in marketing Frey, George F., Buteux, Raymond D. Printers' INK Publishing Co.	12 図書 Case studies in marketing, finance and control Ivens, Michael William, Broadway, Frank Edward Business Publications