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Platform strategy : how to unlock the power of communities and networks to grow your business

フォーマット:
図書
責任表示:
Laure Claire Reillier and Benoit Reillier
言語:
英語
出版情報:
New York : Routledge, 2017
形態:
xviii, 221 p. ; 26 cm
著者名:
目次情報:
Introduction to platform businesses
The meteoric rise of platform businesses
What is a platform business?
Economic characteristics of platforms
Platforms as business models
Platform-powered ecosystems
Lifestages of platforms : design
Platform ignition: proving the concept
Platform scaling : reaching critical mass
Platform maturity : defending profitable growth
Platform pricing
Trust, governance & brand
Platforms, regulation and competition
Competing against platforms
The future of platforms
Index
Introduction to platform businesses
The meteoric rise of platform businesses
What is a platform business?
Economic characteristics of platforms
Platforms as business models
Platform-powered ecosystems
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書誌ID:
BB23792146
ISBN:
9781472480248 [1472480244] (: hbk)  CiNii Books  Webcat Plus  Google Books
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